Teaching Twitter to MBA Students

July 29, 2010

Business schools -- including such prestigious ones as those of Columbia and Harvard Universities -- are adding courses on social media to the M.B.A. curriculum, Business Week reported. The rapid growth of social media has many companies wanting to know more about how to use various tools, creating an opening for new M.B.A.'s who want to make themselves more valuable to potential employers. "In the realm of technology it's possible for us to teach our students a tool that their bosses don't have, and they can provide that added value from day one," said John Gallaugher, associate professor of information systems at Boston College, where "Social Media & Web 2.0 for Managers" will be offered in the fall. "Social media skills are the ones that can set them apart. Those are the skills that employers are looking for."

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