How Kaplan Recruits Veterans

November 1, 2010

A Kaplan University recruiting manual for admissions officials dealing with veterans who might enroll suggests creating “fear, uncertainty, doubt” about competing colleges, according to an investigation by Bloomberg News, which obtained a copy of the manual. The article discusses how a disabled veteran of the war in Iraq was pressured to enroll by telling him that his spot might be lost to another student -- even though the program for which he was being recruited was online and didn't have any capacity limit. The veteran -- who says the university kicked him out when his federal grant didn't materialize and he couldn't afford tuition -- also says he was told that he could trust Kaplan because it is owned by The Washington Post Company.

A spokeswoman for Kaplan said that the university's approach is to help veterans who may be overlooked by others in higher education. Melissa Mack, the spokeswoman, told Bloomberg: “Active-duty military personnel and veterans are often under-served by traditional institutions.... Kaplan has received significant interest from veterans because of our military-friendly practices.”

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