Big 10 May Punt on Much-Mocked Division Names

December 20, 2010

The Big 10 is creating divisions to deal with its expanding membership, and the recently announced division names of "Legends" and "Leaders" are not going over well. Many fans have made fun of the new division names. The Columbus Dispatch noted that in a recent radio interview with Jim Delany, the conference commissioner, the first question was about whether the Legends name referred to a strip club in Houston. As the article noted, Delany appeared open to reconsidering the names. In the interview, Delany said he realized that no names would get 90 percent approval and that he didn't think it was wise to reconsider based only a few days of ribbing. "But to get a 90 percent not-approval rating was very surprising," Delany said on WGN-AM. "It showed we didn't connect with our fans in a way we wanted to. It's humbling, to say the least. We're trying to build fan bases, not push them away. I think there's a sensibility there we did not connect with or read well." As a result, he added, "we'll have to address the issue about whether it's sustainable. We'll do a little education and let it breathe a bit and probably revisit it a bit after the first of the year."

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