Parents Prefer Colleges With Higher Graduation Rates

January 12, 2011

A study being released today by the American Enterprise Institute found that, in a sample of parents asked to choose between two public colleges on the basis of their own knowledge and accurate information provided about graduation rates, the parents did care about graduation rates. Providing information about graduation rates increased by 15 percentage points the chance that the parents would prefer the institution with better rates, the study found. The significance of the finding, the report says, is that one way to help more Americans earn degrees is to encourage the enrollment of more students at institutions with better graduation rates than others.

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