Pac-10 Gets Own Network, Signs Richest Broadcast Deal in College Sports

May 4, 2011

The Pacific-10 Conference -- soon to be the Pac-12, with the addition of the Universities of Utah and Colorado at Boulder -- will start its own cable television network next year, according to an article Tuesday in The New York Times. It also notes that, on Wednesday, the conference will announce it has a new agreement with Fox and ESPN worth $3 billion over 12 years to broadcast “most of its marquee football and basketball games.” The television deal is the richest ever for an athletic conference. Unlike some previous agreements, this one will give the Pac-10 complete ownership of its network. The article notes that Fox owns 49 percent of the Big Ten channel and ESPN owns all of the Longhorn Network, a recently announced venture focusing entirely on the University of Texas at Austin.

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