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The business school at Columbia University -- which fares poorly in many analyses of the economic downturn -- has toughened its conflict-of-interest rules. Faculty members voted to require that they all maintain on their b-school webpages a listing of their outside activities so that any links they have to industries they analyze would be visible. Further, in cases where they or family members own at least 5 percent of a company related to their work, they must report that as well.