Preppy Fashion Breakthrough

June 27, 2011

Preppies (of the male variety) can now buy their blazers and their college polo shirts in one shopping trip. Brooks Brothers has announced that, for the first time in its nearly 200-year history, it will sell college apparel, Bloomberg reported. Clothing will be available only from 15 colleges, and this won't be the place to buy college logo boxers. Only sweaters, dress and polo shirts and ties will be sold. "The key for us is re-establishing our connection with what we call the college community -- students, faculty and alumni," Karl Haller, vice president of strategy and business development for Brooks Brothers told Bloomberg. "We have a pretty well-educated customer and there’s a built-in opportunity with alumni who are already our customer base." The 15 colleges: Boston College; the U.S. Naval Academy, Auburn, Cornell, Havard, New York, Ohio State, Princeton, Stanford, and Vanderbilt Universities and the Universities of Alabama, Georgia, Notre Dame and Virginia.

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