"Meatless Monday" is a program embraced at a number of colleges to encourage vegetarian dining one day a week. At California State University at Chico, officials agreed to offer more non-meat meal selections on Mondays, but have decided not to associate their effort with the "Meatless Monday" slogan, The Mercury Register reported. Chico State has an agriculture college and some of its officials and alumni objected to the university associating with an effort seen by some as denigrating the parts of the agriculture industry that produce meat.
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