Obama's Social Science 'Dream Team'

November 13, 2012

Much of the post-election discussion in the last week has focused on such topics as the "ground game" to get out the vote, and the Obama and Romney campaigns' ability to reach certain voting groups. An article in The New York Times reports on an unofficial, unpaid team of prominent social scientists who advised the Obama campaign. These professors were known as the Consortium of Behavioral Scientists. They provided data-driven advice on such topics as how to counter false rumors about the president, and how to characterize Romney in advertisements.


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