The National Collegiate Athletic Association this week filed a motion to dismiss O’Bannon v. NCAA, the federal antitrust lawsuit currently seeking class action status. The suit argues that the NCAA and other private businesses profit off the likenesses of athletes who are prohibited from making any money off their own image, and that athletes are entitled to a share of the profits.
Because of lack of precedent, it’s unclear how the O’Bannon case might affect collegiate athletics, but some have speculated it could be huge. The NCAA decided in July to end its football video game contract with Electronic Arts Inc., which is facing a few other lawsuits by former athletes charging that EA profits off their likenesses.
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