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Study: MOOCs Won't Cannibalize M.B.A. Programs

June 4, 2014

Massive open online courses don't pose a threat to M.B.A. programs -- in part because they target different student demographics, three University of Pennsylvania researchers claim in a new study. Analyzing student data collected from nine MOOCs offered by the Wharton School, the university's business school, the researchers found 78 percent of the more than 875,000 students resided outside the United States. Compared to data from the Graduate Management Admission Council, M.B.A. programs generally enroll a majority of students from the U.S. The MOOCs also attracted more underrepresented minorities.


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