Chasing Dollars, More Colleges May Sell Beer at Games

June 24, 2014

USA Today reports that more universities are reconsidering the bans many of them have had on the sale of beer at sporting events, especially football games. The article says that many programs, particularly in the South, are holding firm on their longstanding opposition to selling alcohol, for philosophical reasons and concerns related to fan safety. But institutions such as Southern Methodist University -- after an experiment with alcohol sales at men's basketball and other games that earned it more than $100,000 in profit -- will sell beer at its games beginning this fall, USA Today said.

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