Racy Ads Target Students on Issue of Consent

October 3, 2014

Anti-sexism group UltraViolet is targeting students who attend the 79 institutions listed by the U.S. Department of Education as under investigation for violations of Title IX of the Education Amendments of 1972 with two online video ads, including one that mimics retro pornography.

In the purposefully grainy clip, a college-aged pizza delivery boy brings an unwanted pizza to a young woman's apartment. When the man apologizes for his mistake and refuses to force the pizza on her, she finds his seeking of consent sexy and one consensual act leads to another. The latter half of the video features a similar scenario between two college-aged men at a laundromat. The video features "two couples exploring ‘yes means yes’ sex and consent," the group stated. "The ads come right after California became the first state in the nation to adopt the 'yes mean yes' standard of consent -- and the classic porn ad perfectly illustrates how that works." The second video of the campaign features a male student calling his parents from jail after he's been arrested for rape. Both videos are included on a new website, EndCampusRape.com.

“As we all now know, universities across the country have failed students on campus rape,” Shaunna Thomas, co-founder of UltraViolet, said in a release. "Together these ads highlight that consent isn’t just sexy -- it’s mandatory."

+ -

Expand commentsHide comments  —   Join the conversation!

Opinions on Inside Higher Ed

Inside Higher Ed’s Blog U

Back to Top