Study: Customer Relationship Software Use Growing

November 4, 2014

Nearly two-thirds of all colleges and universities are using a customer relationship management system for services such as admissions and recruitment, but only one-quarter of institutions say they are fully taking advantage of those systems, according to a report from the American Association of Collegiate Registrars and Admissions Officers. While most respondents said day-to-day tasks were easier to complete with a system in place, many institutions reported that the time and effort required to get a system up and running prevented them from maximizing their use. Another 62 percent of respondents said they don't import data from their CRMs into their student information systems, which could help with institutional planning. Of the institutions that have yet to implement a system, nearly half, or 42 percent, said they are considering it.

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