West Virginia University's athletic director, Oliver Luck, is leaving the university to join the National Collegiate Athletic Association as its executive vice president of regulatory affairs, the NCAA announced Wednesday. The newly created position brings all of the national office's regulatory functions -- including academic affairs, eligibility, and enforcement -- together "under one umbrella," the NCAA said. Mark Emmert, the association's president, first announced the new position when Jim Isch, the NCAA's chief operating officer, retired in August. Luck will effectively replace Isch, as Emmert took the COO's retirement as an opportunity to restructure his staff, eliminating that position to create the new regulatory affairs role.
Luck, who supports paying college athletes for the use of their likeness and was a respected athletics director among the Power Five conferences as they've sought a greater level of autonomy, said Wednesday that "this is a time of fundamental change" in intercollegiate athletics. “The challenges both internal and external to the NCAA present a unique opportunity to help shape the landscape for hundreds of thousands of young men and women," he said. "It is an honor to join President Emmert, the NCAA staff, and our member institutions in this journey."
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