First Lady Starts 'Better Make Room' Campaign

October 19, 2015

First Lady Michelle Obama is today announcing a new campaign as part of her efforts to encourage more young people to seek postsecondary education. The new campaign, Better Make Room, will seek to use celebrities and websites and media popular with young people (AwesomenessTV, the CW Network, Funny or Die, Seventeen) along with backing from major corporations and foundations that focus on higher education (Pearson, the Lumina Foundation, the Jack Kent Cooke Foundation).

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