Blackboard Acquires Analytics Company Blue Canary

December 2, 2015

Learning management system provider Blackboard is once again turning to acquisitions to bolster its analytics capabilities. The company on Tuesday announced it had acquired Blue Canary, which specializes in retention analytics by using data to determine if students are at risk of failing courses or skipping classes. Blackboard's previous acquisitions in the space include X-Ray Analytics and iStrategy.

Mark Strassman, a senior vice president at Blackboard, said the company plans to create a centralized group to work with analytics. Mike Sharkey, founder and president of Blue Canary, will lead that group. "We have all these different products and offerings that we put together into solutions that solve institutional needs," Strassman said in an interview. "Instead of having individual products, we are tying them together."

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