Keuka Drops 'Wolfpack' Name, Criticizes NC State

February 8, 2016

Keuka College announced Friday that it will drop the use of "Wolfpack" as its new team name, following a legal threat by North Carolina State University to challenge the use of the name. NC State also uses "Wolfpack," and has for a long time, but Keuka is criticizing the university for making a big deal about both institutions using the name. Keuka notes that the institutions are quite different (liberal arts college vs. research university, New York State vs. North Carolina, Division III vs. Division I athletics).

“No one could reasonably confuse Keuka College with NC State given the significant differences in our schools -- from our size to our division to our colors,” said a statement from Jorge L. Díaz-Herrera, president of Keuka College. “While NC State may be willing to spend their monetary resources on legal challenges at a time when the very value of higher education is being called into question, Keuka College is not.”

Going forward, Keuka's teams will be called "Wolves," and the logo (above right) will not change. NC State's Wolfpack image is at left.

Fred Harman, a spokesman for North Carolina State, said via email, "NC State is the only university that uses the unique mark Wolfpack for its collegiate athletic teams. Like many universities, NC State works to preserve the value of its trademarks, avoid consumer misinformation and protect trademarks from possible infringement."

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