Marymount California University has rolled out an automobile incentive in a drive to entice students to graduate in four years.
The private Catholic university in Southern California has a new program starting this fall for freshmen that dangles the keys to Mini Coopers. Freshmen can purchase a car from an area dealer at a discounted price under a new program called My Marymount Mini. The students will be responsible for making four years of car payments. But if they graduate in four years, the university will make their fifth and final year of payments, worth up to $5,000.
“Our students will commute to and from our campuses, drive to their internships, and explore the abundance of beauty, culture and fun that Southern California has to offer,” said Marymount President Lucas Lamadrid, who is credited with the program idea, in a statement. “And our graduates who participate in the My Marymount Mini will have a reliable and cool car that’s fully paid for to drive to their first job after college.”
The dealership involved wants 100 freshmen to sign up this year. Marymount California University enrolls approximately 1,100 students. It lists tuition of $34,134 for full-time students this academic year.
Inside Higher Ed’s Blog U
What Others Are Reading