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As reported in Inside Higher Ed, Barnes & Noble Education took another step beyond college bookstores and textbooks Wednesday, announcing a deal to bring predictive analytics services to universities in the digital education consortium Unizin.

BNED, as the company now likes to be called, operates nearly 1,500 bookstores, but has in recent years expanded beyond course materials. In March 2016, it acquired the software start-up LoudCloud, and it is through that company that BNED now will score a group of 22 potential new clients (or, in the cases where it already runs campus bookstores, form tighter connections with existing ones) that includes Indiana University, Pennsylvania State University and the State University System of Florida, among others.

Terms of the deal were not disclosed.