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Leading AI Adoption While Still Learning It Yourself

Tips to help senior marketers lead in the age of AI … when they don’t understand AI.

7 Questions to Answer Before Launching a Refreshed Brand

Considerations for a successful internal brand launch.

A Time of Reckoning for Your Digital Ecosystem

With higher ed facing unprecedented challenges, bringing cohesion to our digital efforts is increasingly essential.

Academics Need to Raise Their Public Voices

Why engaging in public scholarship has never been more necessary.

Mastering Side-Door Content: The Key to Videos That Win the Battle for Attention

Design a modern video content strategy that engages prospects and builds brand affinity.

Why—and How—Marketers Should Receive Feedback as a Gift

Four tactics for embracing feedback from nonmarketers.

Busting Brackets and Silos

Lessons from Duquesne on leveraging the impact of athletics and coaching leadership on brand awareness, during March Madness, or anytime.