Filter & Sort
6 Ways Advancement and Marcomm Can Work Better Together
Building a strategic partnership between these two departments can benefit the work of both teams and yield better results for the institution.
Own the Answer and the Ad: Maximizing Impact From AI Search
AI answer engines create first impressions. For prospective students, colleges and universities can shape the experience.
How AI Is Shaping Higher Ed Communications
Communicators have a critical new role to play as AI shifts what—and how—we communicate.
What Comes After the CMO?
The senior marketing and communications role has evolved considerably. The leadership pathway beyond it has not.
Culture Carries the Brand Farther Than Campaigns
Brand building on a college campus is a team sport. Campaigns matter, but culture ultimately determines how far the brand travels.
What AI Can’t Do for Your Marketing Strategy
AI can promote your institution to prospective students. It can’t make the people they trust confirm you belong on their list.
Speed, Values and Iteration: AI Communication Lessons From Indiana University
Words alone are not enough to mobilize stakeholders around an institution’s approach to AI. Sustained, multichannel communications and visible actions are essential for building momentum.