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10 Questions to Ask Yourself Before Accepting a Higher Ed CMCO Role
An experienced chief marketing and communications officer shares tips for colleagues aspiring to the senior-most marketing role on a campus.
How to Structure the Fractional CMO Role to Increase Institutional Focus and Effectiveness
In this second post of our two-part series on FCMOs in higher education, Suzan Brinker dives deeper into considerations for the position and how to set your institution—and your FCMO—up for success.
Enter the Fractional CMO
In this first post in a two-part series on FCMOs, Gil Rogers explores the emergence of what he’s calling “the next big trend in higher education leadership.”
Creating an AI Policy for Your Marketing Communications Team
Your marketing and communication teams serve a unique purpose for your college or university. That means you need a generative AI policy tailored to their specific functions.
Ride the AI Wave: 5 Simple Strategies for Higher Education
Amid the overwhelming noise of AI in every industry, it is vital for campus leaders and marketers to approach AI adoption in a strategic and intentional manner.
Your Institution Is Only Distinctive If Others Take Notice
Marketing leaders can help bring a needed market orientation to institutional strategy setting.
10 Takeaways for All MarComm Professionals From AMA 2023
Trust, change and culture: reflections on higher ed marketing trends from the biggest conference of the year.