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Creating an AI Policy for Your Marketing Communications Team

Your marketing and communication teams serve a unique purpose for your college or university. That means you need a generative AI policy tailored to their specific functions.

Ride the AI Wave: 5 Simple Strategies for Higher Education

Amid the overwhelming noise of AI in every industry, it is vital for campus leaders and marketers to approach AI adoption in a strategic and intentional manner.

Your Institution Is Only Distinctive If Others Take Notice

Marketing leaders can help bring a needed market orientation to institutional strategy setting.

10 Takeaways for All MarComm Professionals From AMA 2023

Trust, change and culture: reflections on higher ed marketing trends from the biggest conference of the year.

A Stopgap for AMA FOMO

How to continue your learning journey and professional growth, even when budget constraints limit conference attendance.

What Emerging Leaders Need to Know as They Prepare to Be CMO

In part two of this series, we delve into four critical aspects that rising leaders should understand before taking on a top marketing role.

Our Biggest Challenges in Higher Ed MarComm and What We Can Do About Them

To tell a better story about higher ed, we should tell a better story about what we do.

Use AI to Better Connect With Students

How marketing and communications teams can take advantage of AI-powered technology to meet evolving student expectations.