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Unlocking the Power of Athletics as a Brand Driver

Three ways social listening aligns athletics and central marcom strategies.

Media Relations Trends to Consider as a New Academic Year Begins

As the media landscape continues to shift, knowing what to expect can help you strategize outreach and manage expectations.

Opinion

Let’s Get Back to the Town Halls of Yesteryear

Designed for true collaboration, these meetings work best when all parties have equal ownership.

The Missing Element in CMO Position Descriptions and Roles

Advancement leaders are charged with building an institutional culture of philanthropy. Establishing a cultural equivalent for the work and leadership of marketing is long overdue.

How Marketing Leaders Can Respond to Online Conversation Trends

Prioritize relational engagement over algorithms to leverage earned conversation and drive positive sentiment.

When National News Paints Your Institution With Too Broad a Brush

Higher education isn’t a monolith, but media attention on trends that aren’t impacting your campus can cause confusion. A community college president considers how and when to respond.

ChatGPT: A Different Kind of Ghostwriting

Ghostwriting often flies under the radar, but it’s not that different from using AI; both exist in an ethical gray area.

Embrace AI To Boost Your Enrollment Marketing Team’s Productivity

Advantages include: automation, personalization and increased engagement.