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Engaging Millennials, Planning for Gen Z
Despite stereotypes, the students of today (and tomorrow) are news consumers. Plan accordingly.
Nimble Communications Requires a Solid Foundation
By developing a solid foundation for online communications, higher ed marketers can be more nimble in responding to new technology and online services.
Increasing Success with Op-Eds
Tips for taking advantage of opinion opportunities.
A CMO’s Thoughts on 'Why Your Department Needs Social Media'
Paul Redfern advocates for an integrated marketing solution when it comes to your academic department's social media presence.
Tell Internal Audiences First
Faculty, staff and students should hear important news from campus leaders, not just the media.
Customer Service Is Not A Four-Letter Word ...
... Even in higher ed. Deb Maue shares fives ways you can improve your institution's customer service.
Social Media: You're Probably Doing it Wrong
Deciphering why your prospective students aren't yet engaged and tips for reaching them.
Stories Matter, So Make Yours Better
Tim Jones shares five ideas to help you find better stories and improve your brand narrative.