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The Irony of Higher Ed Marketing
Why does marketing sometimes seem like a struggle for higher education? The answer is both ironic and fixable.
Clear, Concise Writing: It’s the Law (Seriously)
How to capitalize on the movement to simplify academic writing.
The Guessing Game: Where Will Your International Students Come from in 10 Years?
Megan Brenn-White looks at the next decade of international student recruitment.
University of Missouri Protests and Communications Implications
Guest blogger Kevin Anselmo shares his perspective on lessons for communicators from what is happening at the University of Missouri and other institutions across the country.
The Importance of a Cohesive Brand for Millennials
Millennials demand a consistent brand experience, and if they don’t get it, they will move on to those who can give it to them.
Proactive Planning for Crisis
Rachel Reuben shares 8 steps to make proactive communication planning for crisis and issues management a priority on your campus.
A Good Wife's Tale
Pop culture references about higher ed provide necessary insight on where we, as an industry, are vulnerable and the topics we need to address.
Marketing in Higher Education: The 4 P’s Model
In higher ed institutions, the role of marketing can be fuzzy. We typically say that marketing is responsible for elevating...