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Proactive Planning for Crisis
Rachel Reuben shares 8 steps to make proactive communication planning for crisis and issues management a priority on your campus.
A Good Wife's Tale
Pop culture references about higher ed provide necessary insight on where we, as an industry, are vulnerable and the topics we need to address.
Marketing in Higher Education: The 4 P’s Model
In higher ed institutions, the role of marketing can be fuzzy. We typically say that marketing is responsible for elevating...
Marketing the Coolest Content on Your Campus May Pay Off
Evaluation of a MOOC at Kennesaw State University shows why campus marketers can't ignore the coolest content on campus in their content marketing activities.
Agile Marketing: Right for Your University?
Paul Redfern shares how Gettysburg College implemented agile marketing in five steps.
Don’t Quit Your Day Job
Finding balance between a creative and professional life
Do International Students Need Special Marketing Materials?
Guest author Megan Brenn-White outlines why international students benefit from specific information and unique marketing materials.
Three Shifts Can Set Your Recruitment Effort Apart
How can your institution better move prospects to inquire, visit, apply, deposit, and matriculate?