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Twitter, Rebranding and Brand Equity

Twitter’s rebranding as X has not gone well. In today’s Academic Minute, the University of Tennessee at Knoxville’s Matthew Pittman explores why.

Caring for the Caregivers

How do we help the caregivers? In today’s Academic Minute, Jung-Ah Lee of the University of California, Irvine, looks into this question.

How Hot Is Too Hot for the Human Body?

How hot is too hot? In today’s Academic Minute, Pennsylvania State University’s Tony Wolf takes a look with human physiology in mind.

Contact with ETs Might Not Go Well, History Suggests

First contact with extraterrestrials has been imagined many times, but what would happen in reality? In today’s Academic Minute, David Shorter of the University of California, Los Angeles, has an idea. 

Defining Good Conversation

A good conversation can bring many benefits. In today’s Academic Minute, Drexel University’s Paula Marantz tells us why.

Psychological Trauma’s Impact on Forensic Inpatient Obesity

Why are psychiatric inpatients often obese? In today’s Academic Minute, Cardiff Metropolitan University’s Joseph Davies discusses his findings.

Studying the Arts and Deep Learning

Studying the arts can lead to deep, rigorous learning. In today’s Academic Minute, Lisa Donovan of the Massachusetts College of Liberal Arts explores how arts can help the cause of academic rigor.

Employee Negotiating at Companies With Social Missions

Can money and altruism mix? In today’s Academic Minute, the University of Texas at Austin’s Insiya Hussain explores how this tension can play out in the workplace hiring process.