Study: Video Modules Could 'Destroy' Business Schools

July 17, 2014

Not even six weeks after M.B.A. programs were found to be safe from the threat of massive open online courses, a new report from the Wharton School of the University of Pennsylvania has bad news for business schools. MOOCs, or more specifically the video snippets they often use in place of lectures, "[have] the potential to destroy full-time M.B.A. programs as we know them today," write Christian Terwiesch and Karl Ulrich, professors at the university. The authors have some good news for business schools, though: "However, if used differently, the same technology can be used to strengthen today’s business schools by boosting student learning and leveraging faculty and other expensive assets."

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