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The domain extension ".college" became available on Tuesday, and colleges and universities can until April 17 register new Web addresses for free -- as long as they own the trademark. The company behind .college, XYZ, pitched the new domain extension as a branding opportunity. "As an example, Boston College could register for free before Sept. 22 domains such as Boston.College, BostonSciences.College, BostonLibrary.College, BostonExtensions.College and BostonAthletics.College as long as it is furthering an educational mission," the company said in a press release. 

Chatter on one chief information officer Listserv suggested institutions are likely to claim relevant Web addresses to avoid cybersquatting but stick with .edu, a more restrictive domain extension.