University Websites Used in Search Engine Scheme

September 27, 2016

Dozens of colleges may have had their websites hacked in a wide-ranging scheme by one gambling site to boost its own search engine ranking. The SEO and web marketing firm eTraffic last week discovered that a number of search terms involving online gambling -- including "real money slots," "online slot casino" and others -- had been inserted into other websites to boost the gambling site's ranking. For example, in a lecture posted about two years ago on the website of the University of Washington's Center for Child and Family Well-Being, the text now reads, "Dr. Schonert-Reichl noted that within the classroom, children shouldn’t merely be focused on real money slots academics but also encouraged to explore who it is they are going to be" [emphasis added]. Dartmouth College, Nassau Community College, Stanford University and the University of Florida are among the many institutions affected.

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