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Colleges’ digital outreach to prospective students via social media, text messages and email has proven effective, a new report says. But many admissions professionals struggle to extract stories from imperfect data.

He says many applicants were not really interested in his college. The statistic that matters much more is yield, he says.

Twenty-three private colleges join the effort.

Some colleges, mostly large publics, admit by major. Is this system actually better for students? It depends who they are and what they study.

A new program spearheaded by the University of Wyoming seeks to prepare rural students for college and bridge a divide between far-flung communities and higher ed institutions in the state.

Federal Trade Commission urged to take action.