Highlights: fewer colleges meeting targets for this year, a higher bar for Asians, skepticism about new standardized writing tests and a new application, mixed feelings on Hillary Clinton’s college plan and applicants’ criminal records.
"Recruiting International Students" is Inside Higher Ed's new print-on-demand compilation of articles.
The booklet features articles about trends, debates and strategies of a range of institutions.
The compilation is free and you may download a copy here.
Inside Higher Ed will present a free webinar on Thursday, August 27, at 2 p.m. Eastern, about the themes of the booklet.
Please click here here to register or find out more.
The publication of this booklet was made possible in part by the advertising support of ETS.
The strategy may not be new, but few expected it to come out of Cobleskill, N.Y.
The College Board is about to announce a change in the Advanced Placement program that will end the penalty for wrong answers.
For years, applicants to the most competitive colleges in the United States had to submit three scores on SAT Subject Tests (once known as "achievement tests" and sometimes called SAT II) in addition to the better-known main SAT, with its verbal, mathematics and (more recently) writing sections. But the last two colleges that required three -- Harvard and Georgetown Universities -- are this year changing their policies.
For Hendrix College, the past decade ushered in a series of unfortunate events.
Historically, cartoons are not a significant driver of communications and marketing strategy in higher education.
But one cartoon -- by Randall Munroe, whose popular Web comic is known as xkcd -- has resonated so strongly in higher ed circles that it has some marketing officials taking a hard look at what experts still believe to be their strongest marketing asset: the institutional website’s home page.
For many years, critics of the SAT have cited a verbal question involving the word "regatta" as an example of how the test may favor wealthier test-takers, who also are more likely to be white. It's been a long time since the regatta question was used -- and the College Board now has in place a detailed process for testing all questions and potential questions, designed to weed out questions that may favor one group of students over another.
The Princeton Review, which is best known for its books on the college application process and its test-prep courses, is today announcing a new business line. The company will offer online courses -- for $70-$200 each -- on parts of the college application and financial aid process.
Community colleges pride themselves on open admissions policies. But an increasing number are moving to competitive admissions in nursing programs.
The College Board has revamped the tests used by students at many colleges to either place out of introductory composition or earn credit for the course. The changes involve an additional type of essay -- more research-oriented and less philosophical -- as well as shifts in the multiple choice questions.
It’s no secret that for-profit institutions lavishly outspend their public counterparts in marketing. Just look out for their billboards along busy roadways, commercials airing on cable television, or prominent ads on popular websites.
This tends to cause general consternation among community college leaders, many of whom believe their institutions could just as easily serve students looking elsewhere for career advancement or retraining. So why – amid ever-increasing advertising blitzes by for-profit institutions – are some community colleges slashing their marketing budgets?