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June 07, 2025

The Price of Glory

“College athletics has become another chapter in the tale of moral rot at the center of American life.”

By  Rachel Toor

The Sandbox

Inside Higher Ed Insider
Illustration about college sports

From Rachel Toor

Inside Higher Ed covers athletics only occasionally, and I pay little attention to sports (except during March). But during one week in 2017, I saw news stories of football players kneeling in protest at a game and read the report on Aaron Hernandez’s autopsy, which revealed severe brain damage from repeated head trauma.

For someone who doesn’t get football, all I could think about was how players are treated like commodities to be bought and sold, with their physical dimensions listed like chattel. I began to ponder connections between this system of exploitation and— Well, never mind.

I wrote an essay. But before I submitted it to my old friend and future work wife, Doug Lederman, I sent it as a courtesy to the then-president of my university. I had initially written it as a letter to her—a former college athlete and my sometime running companion—asking her to get rid of football on moral grounds.

She called me late at night and begged me to keep her name out of it. She asked that I craft my message to “members of the campus community.” I didn’t do that, but having a sense of who had the real power in this conversation, and not wanting to do her harm, I rewrote it and addressed it to the “dear trustees.”

I got some thumbs up from readers of IHE, but when the piece was republished as an op-ed in my local paper, I got delightful hate mail, including one message that started out, “Look here, missy!” I heard how furious the intended readership of that piece—the trustees—were at me.

I’ve long said my best students are often athletes, farm kids, and military vets. And as someone who has competed in something like 70 to 80 marathon-length and longer races, I value all the things we learn from taxing our bodies and minds. I’m all for both-and rather than either-or.

When I first started working on The Sandbox, I had to get Doug to explain to me what was happening with conference realignment. When he told me that Duke would be playing Stanford, that UNC would be going up against Berkeley, I thought, Why aren’t students protesting that? Cross-country travel for all teams? Isn’t this the generation that is worried about climate destruction?

Earlier this year, I attended a basketball game with a university president who explained the House settlement to me. She was struggling with the decision about opting in to the wackadoodle new system of direct athlete payments.

All I could say was, “Are you freaking kidding me?”

So I was delighted to get the piece below from another current president.

The writer is a current president.

In case you’ve been dodging the news for the past few months, let me remind you of the blizzard of activity coming out of D.C.: Our federal government is doing everything possible to destroy colleges and universities as places of free inquiry and character development by pulling funding from the teaching and knowledge-creation work universities are designed to do.

People are being laid off, international students are being detained and driven away, and careers in all kinds of fields are being sidelined or destroyed. The country’s position as the world leader in higher education will soon be beyond repair.

But in the midst of all that, many American universities and their alumni are all in on preserving the grotesque relationship between big money and college sports. While educational programs face devastating cuts, schools are being forced to pour millions into athletics.

Let’s talk about the ongoing storm that is college athletics. In the midst of a full-scale attack on higher education, we are watching schools across the country opt in to the House settlement—a legal agreement that allows universities to pay athletes directly for the first time—with some setting aside up to $20 million per year to pay their athletes.

Well, some athletes. Men’s basketball and football players, mostly. Women’s sports will get little out of this. The vast majority of these schools don’t make money on sports and most likely won’t in the future. Meanwhile, athletes are jumping from school to school through the transfer portal looking for the biggest payout.

It’s hard to blame the students. Key leaders in our society are telling them that college really isn’t worth it. In the end, money is the only thing in life that really matters, so get what you can while you can. College athletics has become another chapter in the tale of moral rot at the center of American life.

Sure, we know that athletics serve many purposes, like creating great community-building experiences for our campuses. Athletics is an excellent way for young people to cultivate discipline and demonstrate excellence. Those in the pandemic generation forgot how to play well with others, and there’s that old idea about character being built through competition—the Duke of Wellington’s famous claim that Waterloo was won on the playing fields of Eton and yada, yada, yada.

Our friends at the NCAA and ESPN lock colleges and universities into the military-industrial sports complex. And we know many colleges need athletes to fill seats in classrooms. Parents like to see their little darlings get tuition discounts scholarships.

But here’s the real harm. Students are gambling. A lot. Many are losing large sums of money. Athletes are being bullied and threatened when they play poorly or their team loses. It’s not just by other students and alumni. It’s by the scary, low-life thugs that tend to slither around the world of sports wagering.

Then there are the purely transactional donors who want more, more, more resources for their favorite sport in return for their relatively paltry giving. And the collectivea, essentially booster clubs, that funnel money to athletes through dubious “endorsement deals,” turning what should be educational institutions into bidding wars for talent.

Celebrating and nurturing athletic achievement has long been an important part of the human experience. It also can be a great aspect of a well-rounded education. The problem isn’t sports. It’s the witch’s brew of higher education, sports, and money. Nobody else in the world does this. It’s not because they couldn’t; it’s because it makes no sense. 

Please think for a minute before you roll out the “American exceptionalism” explanation. That’s not a good look for us right now, assuming it ever was. I don’t think the commercial relationship we have created between higher education and sports had much to do with why U.S. colleges and universities became the envy of the world, but it may have something to do with why that achievement may ultimately fall apart.

Why aren’t America’s universities redirecting every dollar they can to replace lost government funding? To double down on access and affordability? Why isn’t this crisis waking us up? Think about what most of our institutions could do with $20 million each year. 

As someone who has had to struggle with the decision to opt in or out of the House settlement—choosing whether my institution will participate in this new system of direct athlete payments—I feel most of us at Division I schools are Elon Musk’s NPCs: non-player characters. We are just advancing the story line for the real players in the Power Four conferences who, at the end of the day, will do what they want to do to make bank.

Still, I go to the football games and shake hands with the boosters, and after the game I tell my wife that this isn’t why I went into higher ed.

https://issuu.com/abilenechristian/docs/acu_today_fall-winter_2025/34

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The Sandbox

Not your typical weekly newsletter. This is a space where presidents and chancellors can say what they really think without fear. Everyone is welcome to read, but only those who have been in the top job can submit to us. The Sandbox, by Rachel Toor, is an exclusive benefit of our paid Insider membership program.

 

 

The Sandbox Archive

When the President (or Chancellor) Is Your Spouse (or Mom)

May 31, 2025

‘Disruptive Without Being Destructive’

May 24, 2025

Letters From Presidents to Higher Ed Critics

May 17, 2025

‘President Resigns Abruptly’

May 10, 2025

‘A Council of Sheriffs’ and Other Ideas to Help Save Higher Ed

May 3, 2025
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