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Opinion
The Changing Relationship Between College Presidents and Their Brands
How to best leverage your institution’s chief officer.
Opinion
Institutional Branding Demands C-Suite Ownership
For an institutional branding effort to succeed, cabinet members must follow their president’s lead and champion the cultural change across the campus that breathes life into a brand foundation.
Opinion
What to Expect When You're Expecting Social Media Engagement
If likes, comments and shares are your goal, understanding audience and platform culture can lead to better engagement.
Opinion
Reddit Is More Influential in Higher Ed Than You Think
Before you jump into Reddit, get familiar with these rules of engagement.
Opinion
Web Analytics: Three Steps to Make Sense of the Data
There’s actionable data gathered every time someone visits your institution’s website — but where to begin? Here are three steps to get your web analytics in order.
Opinion
It Isn’t the Cost of College That’s the Problem: It’s the Price
There’s often a huge difference between the two figures. That’s finally starting to change.
Opinion
Getting Athletics off the Bench in Your Marketing
From D1 to D3, athletic programs drive a lot of interest in colleges and universities. Embrace it, and find ways to let athletics showcase your institutional brand.