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New research draws link between institutional social media content, brand alignment, and online visibility.

The continuing bad news about Facebook may be eroding the confidence of consumers and regulators in the platform.

Email marketing to alumni is effective, but we keep sending more and more. What’s the point of diminishing returns and how do we stem the tide?

Decentralizing your website content contribution often means more content and demand for priority from content creators. Creating a web governance strategy is key to delivering an effective website experience for web visitors.

How the tactics we’re using to improve email campaigns might be limiting their power.

Here's how we can make prospective students feel like they matter.

Higher ed marketers must work closely with fundraisers to ensure their institution’s success in the era of 24/7 fundraising

Balancing the emotional and the rational in higher ed advertising