It's common for sorority recruitment videos, with their increasingly lavish production values and imagery, to go viral. One widely shared video -- featuring hot air balloon rides, members performing yoga on rocks and soaring drone footage -- drew attention earlier this month after some estimated that it could have cost as much as $400,000 to produce (the sorority says it only cost "a few thousand dollars").
The latest video to gain such notoriety is quaint in comparison, consisting only of Alpha Delta Pi members at the University of Texas at Austin gathered in their house's doorway and singing the sorority's chant. But it has led to criticism familiar to sororities and their recruitment videos: there appears to be little diversity among its members.
Scariest shit I've ever seen on twitter pic.twitter.com/XejVxn2lwB-- ITSBIZKIT (@itsbizkit) August 18, 2016
The original video has since been removed.
Sara Kennedy, a spokeswoman for UT, said in a statement that while sororities are independent organizations, the university is committed to diversity. "All our staff are directly and actively engaged in promoting and creating a welcoming and inclusive environment, working with our students through development and leadership programming, advising, and organizational support," Kennedy said.