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NCAA Proposal Would Loosen Name and Likeness Rules

September 14, 2015

The 65 colleges in the "Power Five" conferences announced a slew of new legislative proposals Friday, including a measure that would allow athletes to use their "names, images, and likenesses to promote their own non-athletic business ventures." The proposal, introduced by the Pacific 12 Conference, will be voted on at the National Collegiate Athletic Association's annual meeting in January.

Other proposals being considered for January include placing new limitations on how much time students can spend on athletics, allowing NCAA championships to take place in states that allow sports wagering and letting athletes enter the National Basketball Association draft multiple times while remaining eligible.


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