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This resource is available only to Insider members

The Sandbox newsletter is an exclusive benefit of our paid Insider membership. Insiders have access to a unique blend of exclusive data, analysis and emerging best practices. Explore the member benefits here.

May 17, 2025

Letters From Presidents to Higher Ed Critics

Some fear for their students, many are struggling, and others are, well, punchy.

By  Rachel Toor

The Sandbox

Inside Higher Ed Insider
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From Rachel Toor

A Modest Proposal
 
Since we now know it’s illegal to discriminate, but it’s perfectly okay to target for retribution anyone who disagrees with you, here’s an idea.
 
Having worked in highly selective private university admissions, I know there’s always an abundance of qualified applicants. You could erase an entire class and get one just as good from the next group of apps. You craft a cohort. You need an oboe player, athletic teams, some Woolf-loving math whizzes, plenty of rural vals. It’s art, not science.
 
Private universities no longer beholden to the federal government could repurpose the jobs of those who were formerly charged with recruiting a diverse class and give them another task—to look closely at applicants’ family ties.
 
Take a page from the stable geniuses running the country. Send out (late on the day before applications are due) a Dear Colleague letter: “As we continue to cultivate a community of learners, we are committed to making higher ed great again.”
 
Applicants with any connection to anyone who criticized inclusivity work, referred to colleges as “woke,” or used the phrase “Real America” on any form of social media: straight to the deny pile.
 
Sure, it’s the next generation that will be penalized. But their elders (in positions of power) have shown us that children don’t matter if they don’t have the right parents.
 
We can let them know their message has been received. Higher ed is a scam, an overpriced luxury, an indoctrination machine, a zero-ROI grift. This would just make things easier and save loyal American families all that money they pay private consultants to write their kids’ college essays to gain admission to their alma maters.
 
To Sign or Not to Sign
 
I’ve talked to lots of folks about signing on to letters. One president said, “I am concerned about putting a target on any of our students or their families. If something I said or signed caused ICE to look into the backgrounds of our students, and a student or family member ended up in detention, I would never forgive myself.”
 
We support those who sign. And we hope for tolerance and understanding for others who don’t want to give Chris and Max higher ed haters a hit list. 
 
I watched a recent address by a president and was so struck by the way he began that I want to share it with you.
 
“With so much change and uncertainty afoot today, in our world, in our nation, and in our state, I want to tell you today that I am struggling. Perhaps you are struggling as well. I am struggling both to keep up with the changes and to figure out what I can do, how I can lead. And right now, my biggest challenge is to distinguish between what I can influence and lead directly versus spending my energies and efforts on situations I certainly do not control and most likely cannot even influence.”
 
And if you need ideas for how to respond to pissed-off alumni, here’s a sample letter.

The writer is a current president. 
 
Dear President,
 
I am a proud Class of 1978 graduate. I would be even prouder if you would join the other leaders of universities across the United States who have signed the open letter to the Trump administration that was released today. Our university should not be sitting on the sidelines on the issues raised in this call for engagement.
 
I have further decided that I will no longer contribute to my alma mater until the university takes a stand.
 
Sincerely yours,
 
Bob
 
📪
 
Dear Bob,
 
How wonderful to hear from you. Your message is very well timed. At this moment, my leadership team and I are at a complete loss. What on earth could we do to protect the institution and advocate for the great work of our university? We’ve simply been paralyzed. Your email was eye-opening!
 
Yes, we should sign a petition, one that is not at all vacuous, vague, or meaningless, but a really powerful petition (dare I say a “Big Beautiful Petition”!) that will surely convince President Trump, members of his cabinet, and members of Congress to reorient the attacks on higher education and turn them into even greater support than ever before.
 
To be honest, I’m a bit embarrassed that we hadn’t thought of this. Petitions are such effective tools of advocacy, especially on issues that are highly complicated and contextual. And once you have a couple hundred signatures, each and every one after that makes a huge difference.
 
Petitions also save me a lot of time, so we don’t have to communicate about our university or our unique challenges; we can just add our name to the list! So absolutely, we’ll be getting in line and signing up. I really appreciate your advocacy and deep, strategic advice. While I have you, I also want to thank you for the incredibly generous gifts totaling $47 you’ve given us for scholarships since you graduated nearly 40 years ago. Few have had such a tremendous impact on the trajectory of our university. For that, I am deeply grateful.
 
Truly, forever in your debt,
 
Your president

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The Sandbox

Not your typical weekly newsletter. This is a space where presidents and chancellors can say what they really think without fear. Everyone is welcome to read, but only those who have been in the top job can submit to us. The Sandbox, by Rachel Toor, is an exclusive benefit of our paid Insider membership program.

 

 

The Sandbox Archive

‘President Resigns Abruptly’

May 10, 2025

‘A Council of Sheriffs’ and Other Ideas to Help Save Higher Ed

May 3, 2025

Former Presidents Are Eager to Step Up

April 26, 2025

It’s All About the Benjamins

April 19, 2025

Presidents Get Real About Their Challenges and Fears

April 12, 2025
View All
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