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This resource is available only to Insider members

The Sandbox newsletter is an exclusive benefit of our paid Insider membership. Insiders have access to a unique blend of exclusive data, analysis and emerging best practices. Explore the member benefits here.

February 17, 2024

This Is Off the Record

Talking to the press. 

By  Rachel Toor

The Sandbox

Inside Higher Ed Insider
drawing of kids playing outside administration building

From Rachel Toor

In Nina Totenberg's recent memoir, she uses her close relationship with Ruth Bader Ginsberg (long before she became the Notorious RBG) to discuss friendship in general and what it was like to be the first women in certain roles.

Totenburg's friendships with Ginsberg and other Supremes allowed her access to information that could have been big news had she chosen to break confidences. Hard-nosed journalists trashed Totenberg for not privileging her job over her life. 

While I get the conflict, I also understand that leaders, including (some) Supreme Court justices, are human. I get the need to talk shop with friends who understand how lonely certain roles can be. 

We hear a lot (at least I do) about the isolatation presidents and chancellors feel in the top job. Many former leaders are even lonelier after they clear out their spacious office and realize "friends" only wanted to speak with the president. 

The relationship between journalists and those they report on can be more complex than many would like to admit. When we're being honest and allowing our egos to take a hit, writers know folks reach out to us because they have a story they want told, not because they enjoy our sparkling wit. 

And, as Janet Malcolm so pointedly reminded us, subjects find it easy to forget that reporters aren't there to take their side. It gets messy because we are all human (at least until the bots take over).

When Doug Lederman approached me last spring about doing a newsletter for leaders, I knew I didn't know enough to offer anything substantive. Who would provide the content? 

Throughout the summer, we had hours of phone calls while walking our dogs on opposite sides of the country, during which I wailed that the whole thing seemed impossible.

Doug: "It will come." 

Me: "Passive voice! That's like saying the rain will fall! What busy president is going to make time to talk to me, and then write for no money, no credit, and no institutional promotion?"

Doug: "It will come. Truro, please stop barking, pup."

Me: "Easy for you to say, buddy boy. Yikes! Squirrel!"

Doug: [laughs]

Me: "Everyone already knows you. I got nothin'. This is going to fail! Good thing I have a day job as a professor. Harry, don't pee on those flowers!"

But, as I tell my work wife at least a few times a week when I am overwhelmed with gratitude to the people who have trusted me with their confidences, he was right. We are now in the enviable position of having a backlog of submissions. Please keep them coming. Email me your thoughts/suggestions/healthy snack recs. 

As you know if you've been reading, The Sandbox is doing something different than the important work of journalism. Our mission is explicitly to support those doing the work of leading in higher ed; we're here to listen and to let you—though with a heavy editorial hand to preserve and protect anonymity (and guard against flag-waving)—tell your (authentic) stories. 

Talking to Journos

From a current president

When people ask where would be my dream presidency, I’d love to respond “1985.”

Recently I watched a PBS interview with a journalist discussing the attempts by President Gee at West Virginia University to address challenges. It was titled “Why West Virginia is Gutting its Public University.”

None of us wants that headline, so perhaps we have reasons to avoid being completely honest with journalists about our concerns and worries. 

This interview shows part of the dilemma for university presidents. If we address our concerns by doing something big and bold, as WVU has done, our universities will be hammered by journalists, as well as stakeholders across the campus and our communities, which will also get a lot of negative media attention. Because we know that type of coverage can exacerbate our enrollment challenges, this weighs in our decisions about the best course of action.

When we fail to act the way some outsiders think we should, it is not because we lack courage as a group. Most of us have plenty of experience being criticized, sometimes widely and loudly, for decisions we make, including what to serve for dessert. 

However, that will not stop people who have never been in our positions from being sure we made the wrong choices, suggesting we moved too fast, too slowly, made the wrong cuts, did not invest in the right programs, etc. The reporter in the PBS story suggested there were “better options” at WVU, but, of course, I did not hear anything during the interview that outlined what those might be.

From a current president

When an inquiry from a reporter comes in, a range of emotions follows. 

An initial burst of enthusiasm and energy, as in, “Great, they are interested in our school. This could be a really nice opportunity to talk about the important work we do.” 

Then comes the inevitable hesitation, or even fear, as in “I wonder what they are after” and “Can I trust them?” The fear of saying the wrong thing, or of having the reporter choose something out of context then seems to lead to being overly cautious, which can easily come across as boring or uninteresting at best. 

As I write this, it strikes me as “overthinking at its finest," of course, but being in charge does involve a healthy dose of paranoia, I suppose.

From a current president:

I love talking to journalists. I find most of them smart, funny, and often deliciously snarky. So it drives me crazy when journalists commit these sins:

  • Have the story already written in their head. I want journalists to come to me with an open mind and a willingness to hear a counter-narrative. Tell an honest story, not the one you wish were the case or that makes for juicier headlines.
  • The gotcha approach that confuses cynicism or conformation bias with healthy journalistic skepticism. Remarkably, we sometimes aren’t hiding the real story.
  • Not doing the homework. If I have to explain the thing about which reporters should at least know the basics, I want some percentage of their salary. Fresh to the higher education beat reporters are most prone to this one and I try to be gentle when the journalist is a kid.

I’ve done this job long enough to call out journalists out when they lapse into these behaviors. I once pulled a reporter into my office and said, “Look, I’ve told my people to share everything and when they do, you either dismiss the evidence or act like you don’t believe them. Why are you being such a dick?” He stammered, made excuses, and then conducted himself differently for the rest of his time on campus and eventually wrote a more balanced story.  

Remember, those so often quick to criticize or report on our ostensible shortcomings are surprisingly thin skinned and it’s okay to demand better of them.

From a current president

Off the record, I will tell any journalist I trust anything about my administration, including acknowledging where I fell short and how I plan to turn it around. On the record, I will tell them all they need to know to honor the truth at a level of detail that is appropriate for the moment given the need to sequence and pace the convos. 

Democracy Dies in Darkness

And so will higher ed.

The staff of Inside Higher Ed works harder and for less money than assistant professors (and do it with a better sense of humor) so you can continue to get the free journalism you've come to rely on.

Inside Higher Ed was founded by Doug and Scott to bring industry-wide news and insights to everyone; the mission always included free content. The Insider membership program helps that essential work continue. 

The Sandbox is part of a developing array of goodies we provide for $119 a year. You may be confused because we ask you to log in to read free articles and you might believe that makes you a member (understandable, but wrong). Or you may have super-competent assistants and don't keep track of what you subscribe to and pay for.

If you are reading because a friend forwarded this to you, that's great. We want people up, down, and across the food chain to understand what life is like for leaders. 

But if you haven't become a member, please consider this as one of those old-fashioned public television fund-raising drives where Julia Child and others begged you on air to open your wallets so they could bring you The French Chef and Mr. Rogers' Neighborhood, as well as the less fun stuff. 

Please support us so we can continue to support you.

And now back to our regularly scheduled programming.

We believe in diversity, equity, and inclusion. We believe in access. We know the field isn’t level but think everyone should get to play—not just those with pedigrees and good breeding but also the scrappier ones who may have had a rougher start in life. This applies to institutions (community colleges as well as research universities), leaders (the Ivy-all-the-ways and those who came from less “traditional” backgrounds), and animal companions (we're not speciest).

harry

In The Sandbox, we're all ears.

Truro

We'll even share our toys.

The Sandbox

Not your typical weekly newsletter. This is a space where presidents and chancellors can say what they really think without fear. Everyone is welcome to read, but only those who have been in the top job can submit to us. The Sandbox, by Rachel Toor, is an exclusive benefit of our paid Insider membership program.

 

 

The Sandbox Archive

Another President ‘Resigns Abruptly’

June 14, 2025

The Price of Glory

June 7, 2025

When the President (or Chancellor) Is Your Spouse (or Mom)

May 31, 2025

‘Disruptive Without Being Destructive’

May 24, 2025

Letters From Presidents to Higher Ed Critics

May 17, 2025
View All
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