Hebrew U. Sues GM Over Einstein Image

May 27, 2010

Hebrew University of Jerusalem has sued General Motors over advertisements showing an underwear model with Albert Einstein's likeness, The Detroit Free Press reported. The ad promotes a new SUV by saying "Ideas are sexy too ... That's why we gave it more ideas per square inch." Hebrew University owns all property rights to Einstein's name and image. The university's lawsuit states that "the tattooed, shirtless image of Dr. Einstein with his underpants on display is not consummate with and causes injury to" the university’s "carefully guarded rights in the image and likeness of the famous scientist, political activist and humanitarian," according to the university's lawsuit, filed in federal court.

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