How to Get Socially Conscious Students to Get Flu Shots

November 11, 2014

Research has shown that many college students, even those aware of the health benefits of flu shots, don't ever get them. Further, studies have shown that a financial incentive (say $10) gets many students to actually get the shot.

At Hampshire College, where students are proud of caring about the world, administrators are trying a different approach than a direct payment. For every student who gets a flu shot this week, three administrators will -- from their own pockets -- give $5 to Doctors Without Borders to support the fight against Ebola in West Africa. The funds are coming from Jonathan Lash, the president, Bryon McCrae, the dean of students, and Sara Aierstuck, the health and counseling services director.


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