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March 15, 2012
Santa Monica College in California is proposing setting up new, premium sections of popular courses at higher cost for students who are shut out of subsidized sections. The cost difference is dramatic: rather than the $36 per credit they’d pay in subsidized classes, students would have to pay about $200 per credit. The idea is to allow the college to run the extra sections on a break-even basis.
March 14, 2012
Encyclopaedia Britannica announced today that it will cease publication of the 32-volume print edition. Going forward, the focus will be on Britannica's digital properties.
March 14, 2012
Yesterday, after spending 10 hours in the Magic Kingdom, I became convinced Disney World is the biggest marketing scam in the industrialized world. I’ve been to Disney twice in years before, and I’ve read many insightful (and hilarious) critiques. But I’m no longer too hip for Disney and I’ve come to terms with post-colonial and tourism studies critiques. Disney is the post-modern simulacra extraordinaire, I get it.
March 14, 2012
While the concepts of strategy and marketing are not complicated, doing them is rarely easy.  A solid understanding of the market and the school’s strengths form the foundation for success – and are areas in which marketing can take the lead. 
March 14, 2012
A long time ago in a galaxy far, far away … okay, so maybe that’s too dramatic. However, this post is going to be a tad bit nerdy, so I had to come out of the gate with a subtle homage.
March 14, 2012
MOOCs seem to be gathering a lot of media attention lately, particularly on the heels of the popularity of Stanford's AI class. But how do these new computer-science focused classes, several of which are being offered now by for-profit startups rather than non-profit educational institutions, differ from earlier MOOCs? Are these new manifestations centered on the learner and the learning? Or something else?
March 14, 2012
A returning correspondent writes: I am trying to figure out whether and how to give advice to colleagues at another public institution in my state, in my field, where it's fairly clear the chief academic officer has set up insane internal incentives ...
March 14, 2012
What's the appeal of a massive open online series of lectures? Why did I agree to do it?
March 13, 2012
It was a good day in class. We’ve reached the end of the “here’s how things get published and how libraries deal with all those publications” section of the course (a semester long workshop on how information works) by tying off a couple of loose ends. We visited the college archives to get a sense of how archivist organize things and what researchers might get out of using archival materials. Then we took a quick cruise through the reference section, with a special focus on specialized encyclopedias.
March 13, 2012
What do we really mean when we say that we're being ourselves? 

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