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Applying Microeconomic Theory to Marketing Practice

If you think the cost of developing a shared brand across your campus is pricey, consider the opportunity cost of not doing so.

Navigation as a New Gen Ed

What skills do students need, regardless of major or career? What skills do we just expect all educated adults to have?

Graduate School for the College Athlete

How to apply the lessons learned during an undergraduate athletic career to the pursuit of the Ph.D.

Alt-Ac Challenges, Continued

A guest post by University of Iowa’s Wayne Jacobson.

Guest Blog: Podcasting the Academy, Except not the Academic Parts

An experiment in podcasting as academic community building and, believe it or not, trying to have some fun.