Survey Explores Digital Book Publishing Strategies

June 12, 2015

The Association of American University Presses' sixth annual survey on digital book publishing finds presses are pursuing myriad strategies but balancing them against limited resources. Nearly all respondents, or 92 percent, are exploring digital ebook sales, but eight other strategies, from print on demand to ebook rentals, registered between 86 and 36 percent. Few university presses believe ebook sales will be a substantial revenue generator, however. This fiscal year, about three-quarters of the respondents said they believed ebook sales will account for 15 percent or less of their overall revenue. Seventy-four university presses, or 54 percent of the AAUP's membership, responded to the survey.

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