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Maximizing Your Tweets, Facebook Posts and Shares

Marketing departments and individuals alike are increasingly generating content to share via social media. Have you ever wondered the lifespan of a link you share? How long does it have a chance of actually getting clicked?

Scarlet and brown and green

Let's be honest. Almost any color, when paired with white, makes an endurable combination. But in the never-ending quest for uniqueness in branding, some school teams sport color combinations only a colorblind alum could love.

Academics and SEO

It's not just about putting your stuff out there; it's also about making sure people find it.

THE CULTS OF CHICO

Okay, since injury and death at the hands of our universities' Greek culture is clearly becoming the story of the year, let's begin by getting one thing straight. We're not going to get anywhere with this subject until we excise the phrase Greek culture.

Papa John's CEO John Schnatter is a Moral Monster

Papa John's CEO John Schnatter is upset about "Obamacare." It's complicated.

Rigidity

On Sunday evening, after thirteen days, the electricity came back on. By the time it returned, my wife, kids, our dog, and I had moved into a neighbor’s den and had adjusted as well as possible.

The Cost of Parenting

Nadia Taha has two interesting articles on the economic price of parenting in The New York Times this week. Her thoughts have evoked emotional responses, both in the comments to the second article and in blog comments.

World University Rankings -- Time for a Name Change?

Is there an alternative term to World University Rankings that would better reflect the realities of the very uneven global landscape of higher education and research?