Victoria Mendoza from the University of Southern California (USC) and Dave McDonald from Boston University (BU) will discuss how they communicate and support students across campus and across the country, along with the analytics that enable USC and BU to optimize the messaging, content, resources and services delivered to the community. Other topics that they will cover include, tips for managing crisis communications with AI and social media, ways to listen that will detect student and campus issues at the earliest stages and strategies to engage students, prospective students, advocates and influencers to increase brand awareness, applications, enrollment and retention.

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