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Opinion

The Magic of Personalization in Higher Education Marketing

Using personalization efficiently and authentically to reach students.

Person thinking with different college ranking logos floating in thought bubbles over their head.

‘U.S. News’ Rankings Not the ‘Behemoth’ Perceived

A new report says the publication’s “Best Colleges” rankings play a “notable but decidedly supporting role” in students’ college decisions.

Streamlining and Scaling Transfer for Equity’s Sake: Key Podcast

The complex, confusing process by which students move between colleges has been an acknowledged barrier impeding postsecondary completion, particularly for...

University of Tennessee Guarantees Admission to Eligible Students

The University of Tennessee Board of Trustees voted Friday to guarantee admission to the flagship Knoxville campus for high school...
A group of students sits on a lawn outside a cream-colored building

Florida System Adopts the Classic Learning Test

The State University System of Florida’s Board of Governors voted to accept the SAT alternative in state Republicans’ latest rebuke of academic norms.

Students walk on campus at Washington University in St. Louis

For Selective Institutions, Progress and Backsliding on Socioeconomic Diversity

New York Times database shows some colleges have gained in socioeconomic diversity, but many have declined.

A black box on a table against the background of a white wall.

What Algorithms Say About Affirmative Action

Race-blind approaches risk obscuring important information, Rachel Hong writes.

Florida System Set to Adopt Controversial Standardized Test

The State University System of Florida seems poised to accept the Classic Learning Test, a controversial alternative to the SAT...