The Texas Association of Business is paying for billboard advertising that focuses on low graduation rates at community colleges, calling out institutions by name, The Texas Tribune reported. The first billboard ad ran in Austin and said of Austin Community College: "4% OF ACC STUDENTS GRADUATE IN 3 YEARS. IS THAT A GOOD USE OF TAX $? TX ASSOCIATION OF BUSINESS." A new ad is focused on the community college district in Dallas.
Richard Rhodes, president of Austin Community College, said that the business group was using an inappropriate measure. He noted that only about 5.5 percent of the college's students are measured in the federal calculation of graduation rates. "People really have to understand the metrics and the data behind the metrics," Rhodes said in a college podcast. "There's a much larger story when we think about community college students and what their intent is and why they come here."