Anti-Hazing Group Urges Ben and Jerry's to Rename Flavor

September 19, 2014

Ice cream maker Ben and Jerry's is mulling whether to change the name of one of its flavors after anti-hazing activists said the flavor made light of dangerous hazing incidents on college campuses. "Hazed & Confused," a blend of hazelnut and chocolate ice cream that was released in February, is not a reference to hazing, a company spokesman told Bloomberg, but instead refers to the popular 1993 Richard Linklater film Dazed and Confused and the ice cream's featured ingredient. But when Lianne and Brian Kowiak saw an ad for the flavor six months after its release, they said they were "shocked" and "dismayed." The couple's son died during a hazing ritual in 2008 at Lenoir-Rhyne University.

Hank Nuwer, an anti-hazing activist, told readers of stophazing.org to contact the ice cream company with their complaints. Ben and Jerry's told Bloomberg that it only received three emails, but it will consider a name-change anyway. “You hear about things like institutional racism and people will say, ‘You can’t see it because you are living in it, you were raised in it, you were born in it,’” a spokesman said. “This in no way was in reference to hazing at Ben & Jerry’s, but were we doing something that we should have been more aware of?”

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