Filter & Sort
When Should University Presidents Speak Out?
Questions worth asking before deciding if and how to weigh in.
Managing Social Media During Times of Campus Unrest
Tips for disseminating information, maintaining transparency and making the campus community feel heard during an on-campus incident.
Different vs. Distinct: Why Distinct Brands Will Matter More Post-Pandemic
To survive the impending digital advertising bloat, higher ed marketers should seek to be distinctive, not necessarily different.
Marketers Must Work Smarter, Not Harder
The virtual 2020 AMA Symposium for the Marketing of Higher Education underscored higher ed marketers are drowning in a sea of sameness. A select few are breaking through.
Responding vs. Reacting in a Never-Ending Breaking News Cycle
How taking the time to make sure you are responding thoughtfully rather than reacting hastily will pay off for you and your institution in the long run.
Virtual Engagement, Take 2
Insights from leading researchers combined with experience should guide best practices for 2021 and beyond.
The 'Goodnight' TikTok Meme and Perceptions of Higher Ed Brands
To understand your brand perception, pay as much attention to online word of mouth as prospective students and parents do through social listening.
The Greater the Crisis, the More Humanized Communications Matter
Tips for using language effectively in crisis communications.