Filter & Sort
Demonstrating Social Media’s Value and Impact
New analytics tools that can mine thousands of social media posts for patterns begin to show us how valuable engagement can be.
Minimizing Scope Creep in Five Easy Steps
How to align the various constituencies at your institution so you're working toward the same goal.
Is What We're Doing Working? 3 Mistakes to Avoid When Measuring ROI
Mara Zepeda shares the most common pitfalls of marketing measurement, and how to overcome them.
Ditching the Class Note
At Duke Magazine, an evolution from formulaic announcements to storytelling focused on alumni.
An Ode to Print
Donna Lehmann discusses the value of print and shares three tips for how higher ed marketers can use it best.
Communications’ Role in Positioning New Leaders
Lessons for managing leadership transitions.
Three Thoughts About Sub-Brands
If properly managed, sub-brands add dimension and character to the core institution’s brand, enabling a deep focus on a specific area of expertise.